The BET network has been rebranding for a while now. With
their scripted programming and new look, the channel is finally trying to reach
the potential many were expecting years ago, and become its own entity-one that
doesn’t trail behind the innovation of MTV. (I mean seriously, if you’re not
watching Teen Wolf or Awkward., you’re missing out BIG time!)
Increased original programming and shiny new logos are good
and all, but I think BET could stand to make more changes. It’s new
(unnecessarily Ebonics heavy) slogan, “We Got You”, assures us the channel has our
best interest in mind, and is making every attempt to step into the 21st
century. And while I appreciate the efforts, I feel the execution could use
some polish. Here are five things I think BET should change.
Bring back the news
BET Nightly News
was cancelled back in 2005. And before that they got rid of BET Tonight with Tavis Smiley and later
Ed Gordon. Now, I can’t say I watched these shows regularly (and maybe ratings
is why news was taken off the channel), however I appreciated the balance of
entertainment and information to at least give the appearance that BET was
interested in providing news that was relevant to the black community, from a
black perspective. Doing away with news silenced an outlet for black voices of
substance in the media, and communicated that the channel didn’t believe black
viewers wanted to be informed or have dialogue on substantive issues.
TJ Holmes has joined the channel but I don’t think I’m interested
in seeing this former CNN anchor engage in a Daily Show-esque “late night comedy/news hybrid”. (Is Holmes even
funny?) Why can’t we just get the news straight, no chaser? And if BET wants to
do a comedic “hot topics” show, then get an actual comedian to do it. Having
Bill Bellamy, for instance sit down with some of his amusing friends to talk
about hot button topics would actually be uh, funny. BET, you can have your
comedy cake and serve the news too. Providing entertainment and information are
not mutually exclusive endeavors.
Keep a consistent and
quality web presence
There have been several incarnations of BET’s website design
in a relatively short period of time. Yes, things change and get tweaked, but
constant overhauls wreak havoc on consistency, one of the core factors of
genius branding. Keeping a brand consistent in design, content and tone is
important to achieve effective marketing. Maybe BET’s young core demographic of
web surfers don’t notice as much, but it’s still important to maintain a
regulated presence. And this goes for their Tumblr account that looks all but abandoned letting it go weeks without new posts.
And please BET, I beg of you, keep the site updated! When I
did my recap on the BET Awards immediately
after the show, I had to go to MTV.com to get the photos! This.Is.Unacceptable!
Stop firing the lead
actors from hit shows….
Okay, as I’ve said before we don’t know the deets on how Tia
Mowry and Pooch Hall left The Game,
as apparently NOBODY’S talking, but reports state the duo was fired. And I just
don’t get how BET let things escalate to that point. BET doesn’t have a huge roster of top tier talent so to let the two
stars of their record setting sitcom go just isn’t a good look-no matter how it
went down. Yeah, yeah, yeah, they’re replacing Mowry and creating a new
character with Lauren London, and I do like her as an actress. However, rarely
does a show rebound from a major change in the line-up, and The Game has already been on thin ice
with fans.
Speaking of
firing….Get Rid of Rocsi!
Harsh? Yeah, I know but sorry, I’m not a fan. I’m not
necessarily a huge fan of Terrence J either, however I do feel he has the
energy that suits the audience of 106
& Park. I also feel it only fair to recognize his hustle in parlaying
his post into an actual career given his acting gigs and recent extension of
his hosting skills on the E! network. I would love for Terrence J’s female
counterpart on the show to be more polished and sophisticated, and frankly be without
all the personal drama.
We haven’t forgotten about Rocsi’s side-chick involvement in
the break-up of LisaRaye’s marriage have we? And this recent stint of jaunting
about town with Eddie Murphy is just weird. It’s weird on both parts, and this
kind of behavior detracts too much from Rocsi’s public persona, and indirectly
reflects poorly on BET. Rocsi could have taken her opportunity with 106 & Park and used it to serve as a
positive image for the young black girls who watch the show.
There are plenty of smart and refined young black women who won’t bring their
personal drama to the forefront who can fill this spot and take it seriously. 106 & Park is the perfect platform to showcase a young black
woman who can be the role model young black girls deserve. If BET is serious
about changing the course of the network, they can start by hiring inspiring talent
to helm the shows that target our youth. (And speaking of that, they should bring back Teen Summit! -Yeah, I snuck that in there!)
Take ownership of
their award shows
Though the recent BET
Awards had some great moments like the tribute to the late Whitney Houston,
the channel needs to start having acts do “clean” versions of their “joints” on
these live shows. What is the point of having a rapper perform a litany of bleeps?
BET needs to take ownership of their award show performances
and avoid moments like the infamous Lil Wayne/Drake scandal where they brought
little girls on the stage in the midst of performing “Best I Ever Had” and
“Every Girl”. BET has had some low moments but trying to rebound from that one
should’ve given the network execs the bends!
There needs to be an iron-clad policy in place that prevents
performers from showering viewers with vulgarity. You don’t see that on the Billboard Awards, or the American Music Awards, or, the Grammys. Why? Because they don’t allow
it. Yes, sometimes things slip through the cracks on all networks, but BET
needs to do a better job of controlling what gets aired, and start acting like
performers need them, and not the other way around.
So that’s my list of things BET should re-vamp. How do you
feel about the network’s direction?
photo courtesy of BET's Tumblr