I finally saw Janet Jackson’s Nutrisystem commercial, (sigh). Let me start by saying that I “luuuh” me some Janet Jackson. I knew all the words and (thought I knew) all the moves from all of her videos when she was in “Control” and leading the “Rhythm Nation”.
Janet Jackson recreated the blueprint for what it takes to be a “pop star”, and redefined the performance style of that genre. You may not have to be able to sing, but if you’re coming behind Janet, you better be able to dance! And in terms of female pop success over time, Janet’s career arguably rivals that of Mariah Carey and comes second only to Madonna. So when I saw Janet hawking a weight loss regimen, my only thought was, “It’s come to this?”
Yeah, Janet’s no longer the pop ingĂ©nue. Album sales have been low and the whole Super Bowl “wardrobe malfunction” debacle that got the FCC involved, has cast somewhat of a shadow over her shining stardom. And I’m not sure how the Tyler Perry movies affect her “brand”, but Janet is still a star. She still has a legacy as part of a musically prolific family and on her own that I don’t think should be tarnished by selling Nutrisystem. There are other ways to remain relevant, and it’s not like she needs the money. Part of the process of being a super star is to act like one. I doubt if we will ever see Madonna promoting other people’s products! And that brings me to Jennifer Hudson, who kicked off this trend of “Divas on diets”.
Though I’m completely opposed to JHud making a career out of weight loss, (especially since she can actually sing) I kind of get it. Initially Hudson probably needed money, and after her family tragedy, also needed a project that didn’t require too much of an emotional investment. In that respect I do think working with Weight Watchers made sense. But since the weight loss it seems all we hear about is Hudson’s shrinking body and I’m over it! I don’t care about her weight; I want to hear her sing. I want people to talk about her work, not her waistline.
Hudson has claimed it’s other people who keep harping on her weight. Okay, Jen, the media keeps asking you about your weight, but YOU keep answering. Why not instead offer a brief explanation and steer the conversation toward your career?
And maybe that’s the problem because Hudson’s career, at least at the moment, until her portrayal of Winnie Mandela hits theaters is her weight. What exactly is going on with her sophomore album, or a tour, or anything other than making the occasional appearance on award shows? We have come to identify Hudson, in as she has identified herself, as the spokesperson for Weight Watchers more than we recognize that she is an Oscar winning actress. And what happens if she gains the weight back? (Did we learn nothing from watching Oprah drag out that red wagon full of fat?) And don’t get me started on Mariah…
I’m not a big Mariah Carey fan. I like her music from back in the “Honey” days, but I’m over the butterflies, the hand waving during her ear piercing high notes, and the Nick Cannon nonsense. But, I can most definitely admit that Mariah, is a star-uh! And stars don’t do weight loss commercials…
First of all there is no way I believe that Carey, at nearly forty-two years old, and just having had twins, got her body back by using Jenny Craig, alone. No, you can’t sell me that with a fifty percent off coupon! We all know Carey has had a nip and tuck here and there, (as has Janet) which to me, makes me give her the “side-eye” when trying to buy into this belief that I too can get a body like that, in just a few short months if I use Jenny Craig. Chile, please!
But aside from the credibility issues, I just don’t think mega-stars should be reducing their careers to selling weight loss products! That is reserved for folks who have “fallen off” and need a little career boost, ala Valerie Bertinelli. (And it worked for her which is great!)
But I have to admit that Carey plays the situation very slyly by not even speaking a word in the ads. She only lends her image and cashes the checks! (I guess if you’re gonna be a super-star who sells weight loss products, that’s how you do it!) And on that, as much I hate this whole trend of dieting divas, I have to give Carey a “Werk”!
Janet Jackson recreated the blueprint for what it takes to be a “pop star”, and redefined the performance style of that genre. You may not have to be able to sing, but if you’re coming behind Janet, you better be able to dance! And in terms of female pop success over time, Janet’s career arguably rivals that of Mariah Carey and comes second only to Madonna. So when I saw Janet hawking a weight loss regimen, my only thought was, “It’s come to this?”
Yeah, Janet’s no longer the pop ingĂ©nue. Album sales have been low and the whole Super Bowl “wardrobe malfunction” debacle that got the FCC involved, has cast somewhat of a shadow over her shining stardom. And I’m not sure how the Tyler Perry movies affect her “brand”, but Janet is still a star. She still has a legacy as part of a musically prolific family and on her own that I don’t think should be tarnished by selling Nutrisystem. There are other ways to remain relevant, and it’s not like she needs the money. Part of the process of being a super star is to act like one. I doubt if we will ever see Madonna promoting other people’s products! And that brings me to Jennifer Hudson, who kicked off this trend of “Divas on diets”.
Though I’m completely opposed to JHud making a career out of weight loss, (especially since she can actually sing) I kind of get it. Initially Hudson probably needed money, and after her family tragedy, also needed a project that didn’t require too much of an emotional investment. In that respect I do think working with Weight Watchers made sense. But since the weight loss it seems all we hear about is Hudson’s shrinking body and I’m over it! I don’t care about her weight; I want to hear her sing. I want people to talk about her work, not her waistline.
Hudson has claimed it’s other people who keep harping on her weight. Okay, Jen, the media keeps asking you about your weight, but YOU keep answering. Why not instead offer a brief explanation and steer the conversation toward your career?
And maybe that’s the problem because Hudson’s career, at least at the moment, until her portrayal of Winnie Mandela hits theaters is her weight. What exactly is going on with her sophomore album, or a tour, or anything other than making the occasional appearance on award shows? We have come to identify Hudson, in as she has identified herself, as the spokesperson for Weight Watchers more than we recognize that she is an Oscar winning actress. And what happens if she gains the weight back? (Did we learn nothing from watching Oprah drag out that red wagon full of fat?) And don’t get me started on Mariah…
I’m not a big Mariah Carey fan. I like her music from back in the “Honey” days, but I’m over the butterflies, the hand waving during her ear piercing high notes, and the Nick Cannon nonsense. But, I can most definitely admit that Mariah, is a star-uh! And stars don’t do weight loss commercials…
First of all there is no way I believe that Carey, at nearly forty-two years old, and just having had twins, got her body back by using Jenny Craig, alone. No, you can’t sell me that with a fifty percent off coupon! We all know Carey has had a nip and tuck here and there, (as has Janet) which to me, makes me give her the “side-eye” when trying to buy into this belief that I too can get a body like that, in just a few short months if I use Jenny Craig. Chile, please!
But aside from the credibility issues, I just don’t think mega-stars should be reducing their careers to selling weight loss products! That is reserved for folks who have “fallen off” and need a little career boost, ala Valerie Bertinelli. (And it worked for her which is great!)
But I have to admit that Carey plays the situation very slyly by not even speaking a word in the ads. She only lends her image and cashes the checks! (I guess if you’re gonna be a super-star who sells weight loss products, that’s how you do it!) And on that, as much I hate this whole trend of dieting divas, I have to give Carey a “Werk”!
I’m opposed to these three divas doing weight loss commercials for various reasons. I think Janet undermines her legacy, and feel she’s worked too hard for it to come down to this. I’m completely sick of Hudson’s career being defined by her weight loss. (I abhor that new commercial where she sings to her former “fat” self as if she’s bidding adieu to a chunky loser.) And Mariah? I just don’t believe you girl...I just don’t.
The issue of maintaining your “integrity as an artist” has become less of an issue over the years, with everybody trying to be anybody doing endorsement deals, whether or not they make sense. But that’s the thing. As an artist who’s had an incredible career, and one who has the potential to, I think an endorsement needs to make sense, not just cents.
What do you think about these “Divas on diets”?






















