Is anyone interested in seeing "Cadillac Records?" Apparently not. It opened at #9 on the top ten box office list and only made 3.5 million dollars. By industry standards, that's a flop, and that's a shame.
I, a movie lover, did not flock to see it either, and I'm not sure why. I love Jeffrey Wright, and have much respect for the writer and director, Darnell Martin whose parlayed his career from being one half of the most memorable soap opera couples ever (remember him as Jesse on "All My Children"?) to a talented figure behind the scenes. So I can only guess my hesitation in supporting this film is...Beyonce'.
I know there are other performances in the film worth seeing, (Mos Def, Cedric the Entertainer, to name a few), but Beyonce' is the marketing vehicle for this film. Though her performance is getting great reviews, after her cardboard characterization in "Dreamgirls" I just don't feel that moved to come out of pocket to go see "Sasha Fierce" onscreen.
My hesitation to risk a 10 spot on this flick may also have to do with the fact it's not playing anywhere near me. "Cadillac Records" is only showing in 686 theaters in the country. (That's way below average.) How does a studio expect a film to succeed if they don't even make it accessible? And the failure of this film will be just another example that people who don't want to make black films--at least about anything interesting or substantive, will use to say, "Well, Black movies just don't make money".
You know, something great has just happened...I've just jumped off the fence and I'm going to support this Black film! Apparently I will have to seek it out, but I want more Black movies, so I'm willing to do my part. Are you?